His first book, The Path of Least Resistance, became an international bestseller. A true classic, it details how a person can utilize the creative process and the knowledge of structure to create their life according to their highest aspirations and deepest goals. His second book, Creating, gives even more detail on the principles of the creative process. His book, The Path of Least Resistance for Managers , takes the technology that is outlined in the first two books and applies it to organizations. His latest book Your Life As Art takes his groundbreaking work a step further. It covers the spirit of the creative process - what drives people to create. Many are saying it his his best book yet.
Robert Fritz is the founder of DMA® and Technologies for Creating®. With Charlie Keifer, Peter Senge and Peter Stroh he co-founded Innovation Associates, a company dedicated to helping people build organizations using principles of the creative process.
Robert Fritz is an accomplished composer, filmmaker, and writer, and he is also an organizational consultant for some of the largest companies in the world.
Robert lives in southern Vermont, with his wife and colleague Rosalind.